In Strategy Execution It’s Not What You Say, It’s What They Hear. It’s all in the Knowing, Doing, Feeling.

Operationalising strategy isn’t glamorous. There’s no triumphant soundtrack, no slow-motion team high-five. It’s a messy, intricate dance between teams, each with their own rhythm, often stepping on each other’s toes. Yet, the strategies that thrive are not those with the grandest vision, but those where every team knows the tune. 

After years of helping organisations bring their strategies to life, I’ve noticed success comes down to three things: what people know, what they do, and how they feel. These elements correspond to distinct ways our brains process information, emotion, and action, as highlighted by Professor Robert J. House’s Knowing, Doing, Feeling model.

Let’s break them down.